In this informative article I do want to explain to you how with almost no effort in your part you possibly can make start to construct an individual generating online / offline presence.
What folks (and most importantly prospective clients) see and think about your online presence is going to have an enormous effect on how seriously they take all of your other advertising. The reason being the minute a prospective patient sees something you are featured in - whether this really is an advert / PR / article etc. the first thing many of them can do (and by most After all all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a bad quality website or simply a lack of presence then they're less inclined to follow up with making that initially appointment...
... and if they don't make the first appointment you have no way of amazing them together with your brilliance and getting them to remain with you for care!
On the other hand if you look like a practice someone could conduct business with i.e. Buy google 5 star reviews you have an expert looking site, loads of raving reviews and testimonials, videos on YouTube, a Google+ business page with all of your practice details / offers and coupons then that are they prone to visit you or another less select practitioner?
It's incredibly easy to set up a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as an instant review here's a brief outline of a few of the things you should be taking a look at:
1. Actively encourage your staff to find reviews and testimonials from all of your patients who say anything complementary about you / your services / or your practice / or staff! Deliberately seek out people that have positive things to say about you in order to maximise the truly amazing things that are said about you. It might sound biased (which it is!) but when you merely ask people that have positive thing to express about you to express them then you definitely are certain to get much more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews are often the first thing people read and are almost universally trusted - and you would like as many of them as you may get!
3. I've said it before and I'll say it again - there is nothing more powerful than testimonials and other social proof showing so just how brilliant you are! Get a variety of these in video / audio / plain text and get them on your site / Google + and YouTube!
4. Get articles and press releases discussing you and your practice that "talk you up" and load them with one of these testimonials. Once in some recoverable format these may be made into posters for the clinic waiting rooms and changing areas, added to newsletters and other articles and even uploaded to the Internet and syndicated utilising the various online PR web services.
Yes, I know it means you have to do something to improve your business and strengthen you practice. Yes, you could have to accomplish only a little work to encourage more patients to utilize your services... but if it is a neck and neck race between you and the therapist across the street you should do something to move you in-front - and these four steps are just the thing!
